Clients
I help organizations move forward with clarity—through insight, strategy, and action. Over the years, I’ve supported Fortune 500 companies, global brands, mission-driven nonprofits, and public sector leaders in shaping their go-to-market strategies, messaging platforms, and stakeholder engagement.
While I don’t name clients publicly, the examples below reflect the kind of work I’ve done across industries and initiatives. Each is anonymized to protect confidentiality, but all are real engagements—and each helped a team make smarter, faster, and more aligned decisions.
Whether launching a new product, repositioning a brand, or navigating a reputational challenge, I bring a practical, collaborative approach that turns research into action and strategy into outcomes.
Sectors Served
Healthcare & Health Insurance
Biopharmaceutical & Life Sciences
Public Health & Health Advocacy
Technology & Artificial Intelligence
Professional Associations & Membership Organizations
Education & Academic Institutions
Logistics & Supply Chain
Consumer Goods & Packaged Products (CPG)
Food, Beverage & Agriculture
Retail & eCommerce
Financial Services & Insurance
Media, Messaging & Reputation Strategy
Public Sector & Government Agencies
Sustainability, ESG & Environmental Strategy
B2B Services & Commercial Strategy
Legal & Regulatory Affairs
Some highlights of my work:
Analysis, Research & Insights
Reframed a medical association’s brand voice by leading a perception audit and persona segmentation effort. Uncovered an insight-driven positioning that increased both member engagement and internal alignment.
(Audience segmentation, message testing, qualitative research)Delivered multi-market reputation research for a national health insurer, revealing perception gaps in underserved communities and guiding a refreshed outreach strategy.
(Stakeholder mapping, message testing, custom qualitative & quantitative research)Built and deployed a corporate equity and sentiment tracking system for a global industrial brand to guide DEI messaging and social risk response across business units.
(News and social media analysis, landscape analysis, strategic frameworks)Conducted message testing and demand profiling for a leading education nonprofit seeking to reach underrepresented communities and policymakers.
(Customer journey mapping, brand testing, media tracking)Led competitor and landscape analysis for a digital health platform entering a crowded direct-to-consumer market—identifying whitespace opportunities and unmet buyer expectations.
(Competitive intelligence, landscape analysis)Synthesized public sentiment and policy stakeholder data for a membership-based advocacy group to realign their public messaging during a period of intense legislative debate.
(Political messaging, issue-based perception research)
Go-To-Market Strategies & Plans
Orchestrated the go-to-market strategy for a wireless battery innovation, including segment prioritization, positioning, and multi-phase launch planning—resulting in board approval to accelerate development and funding.
(Product and service launch planning, channel strategy)Built audience frameworks and GTM campaign strategy for a global logistics brand, helping align value proposition across verticals and increasing lead volume by 150% quarter-over-quarter.
(Value prop and message development, sales enablement)Guided brand positioning and GTM execution for a nationwide educational platform relaunch, unifying comms, marketing, and product teams with an insight-based messaging blueprint.
(Internal rollout support, cross-functional enablement)Created go-to-market and narrative frameworks for a newly merged tech entity to introduce their unified brand to both enterprise and B2B buyers—driving strong early engagement and press coverage.
(Brand architecture, campaign launch strategy)Developed GTM research and playbooks for a pharma division expanding into a new patient population—supporting sales training, content development, and provider education efforts.
(Sales enablement, health sector GTM alignment)