We believe great ideas deserve smart execution. Founded by a team of marketing and communications strategists with decades of experience across nonprofit, government, and purpose-driven sectors, Scale Free Strategy helps organizations do more with less — and communicate with clarity, confidence, and purpose.

Our team transforms insights into action. Drawing on experience from top global communications agencies — including FINN Partners, APCO, Widmeyer Communications, and Porter Novelli — we bring a balance of analytical rigor and creative thinking to every engagement.

Scale Free Strategy was founded by Barry Reicherter and Christian Olsen, seasoned strategists and former directors of Global Intelligence at FINN Partners, where they led cross-functional teams across North America, Europe, the Middle East, and Asia. Barry and Christian built and scaled research, analytics, and go-to-market capabilities for clients spanning healthcare, government, and technology.

Over their careers, Barry and Christian developed proprietary tools and frameworks that help brands understand their audiences, clarify their messaging, and plan with precision. His client portfolio includes leading corporations and institutions such as HP, Logitech, Pearson, CHUBB, Medtronic, Honeywell, Bosch, VF Corp, Duracell, Walgreens, CareFirst, Blue Cross Blue Shield of Michigan, Independence Blue Cross, and Zeus. His public and nonprofit partnerships include CDC, NIH, HHS, USDA, the UAE Presidential Court, American Bar Association, Bloomberg Philanthropies, Population Reference Bureau, Peterson Institute for International Economics, and IEEE.